LKShopper

About

Perwi Group is a leading plastic product manufacturer in Sri Lanka that optimizes resources and introduces the latest technology to produce high-quality plastic products. The company is well equipped with modern workshop facilities covering an area of 4000 square feet and designs and develops compression molds, transfer molds, and extrusion dies for rubber products using its in-house workshop. They also have a Plastic Injection Molding Workshop located in Panadura, Sri Lanka. Perwi Group offers flexible solutions, high quality, timely delivery, and precise molding.

Project Overview

Recently they have started a range of household plastic items which suits the day-to-day life of people living in Sri Lanka. The company wants to take these products to people through internet. They need an ecommerce website for this task.

Project Duration

6 Months

Our Role

Research, User interviews, Requirement gathering, UX design, Mockups, wireframes, UX Research, Empathize, define, ideate, Prototyping, Testing, Web development, Usability testing, System testing, Implementation, Maintenance

Tools

Photoshop Adobe XD WordPress WooCommerce Figma

Goals

Sell products online
Promote products to the audience

Business Goals

Provide customers with more easy ways to buy products
Make the community aware of products and increase business
Increase company reputation and brand value
Increase product sales
Reduce excess production through following an online order level

User Goals

Search and order plastic products at the ease of home
Effective delivery of goods
Ease of ordering
Choose from a wide variation of a single item (color, size)

Project Goals

Create a system to align business goals with user goals
Increase sales of the business
Improving ways to order products
Define methods to market products online

Process

Design Process (UX Design)

Empathize

The project was proposed by the company. Their requirement was studied. The current process to sell the products was studied. The problems related to current process, and how to address these problems through an online sales system was studied. Few identified main problems were that the manufacturer did not have an idea about the demand, so the production was excess. The manufacturer wanted more efficient ways to promote products to the audience (buyers). The buyers had to spend time walking into the store to buy products. The buyers had to manage transports to take the products to the desired location.

Define

The basic requirement was to list their products in a website and display them over the internet. The company wants to implement

In the user’s side, they should be able to view products and select any products they wish to order. Each product they wish to order will be added to a cart in the desired quantity and checkout. The total of the order will be paid through a payment gateway. The user will enter their delivery address during checkout. The company gets the order in control panel. They view the payment status, get the delivery address, then deliver the product via courier.

Ideate

The idea is to build an ecommerce website using a framework. A framework was used to implement rapid development. The website will have a control panel for the manufacturer to login and insert their products in a list and publish. The users can browse, search items they want. Then they can add the items to cart and pay online at checkout.

The Crazy 8 method was used to create paper drawings of wireframes and selected the best suitable wireframe to the system. Then used Adobe XD and Figma to convert the wireframes into digital wireframes. First the low fidelity wireframes were created. Then high-fidelity wireframes were created as mockups.

Prototypes

Afterwards the high-fidelity wireframes were linked with each other to create prototypes. The prototypes were created according to required functions.

Test

The prototypes were tested by selecting 2 participants from the manufacturer’s employees, to test the usability of administration panel. 5 participants were chosen voluntarily as the users who place orders for products.

Few pain points were identified during this testing.

Pain Points	Solution
No search bar to search products	Include search bar
Had to click on products and view products to add to cart. Consumes time	Added “add to cart” icon when mouse over to add products directly from home page to cart
Couldn’t mark products as favorites	Favorite icon added to function as add to favorite function
Had to browse to the bottom through category sections one by one to view all categories	Added category menu to top. So the users can click on each category directly to view category pages

Development process (System Design)

Develop (convert designs and prototypes into the web system) –
Conversion of mockups to web pages were done with special attention given to responsiveness. Prototype functions were implemented through web code. E commerce Frameworks with common e commerce functions were used to achieve rapid development goals. Initially a payment gateway was setup as a sandbox environment for testing purposes
Testing –
Testing was carried out with focus on e commerce functions such as order placing, invoice generation, emailing invoices. Admin functions such as stock entry, product variations, price updating were focused. Mobile responsiveness was tested on various devices. Payment gateway was tested using a test version which is identified as a sandbox environment. After testing the real payment gateway account was setup and tested using real credit cards.
Implementation –
Website was implemented on the web server. The domain name ceylonmarket.store was pointed to the server.

Design-

X