About
Link2realty.ca is a real estate brokerage company based in London, Ontario. The company is known for its innovative and cutting-edge approach to prospecting marketing and selling real estate. Link2realty.ca offers a referral service for real estate agents. The company specializes in residential, commercial, industrial, farm, cottage, small investment, large investment, condominium, commercial leasing, commercial and student rental real estate. The company’s website provides information and advice for buyers and sellers on how to get started, financing, planning your move, closing your sale and much more.
Project overview
The Product
Company website - In addition to increasing its brand value and online presence, a cutting-edge website for the company can also provide news about the real estate market and information about buying and selling real estate. It can serve as a platform to bring together real estate personnel and buyers.
Project Duration
4 Months
The Problem
Without a website, Link2Realty faced several problems. Firstly, they had limited visibility and reach, missing out on potential customers who searched for real estate services online. It was difficult to bring together buyers and real estate professionals without a website. Secondly, the absence of a website raised doubts about their credibility and professionalism. Thirdly, they missed opportunities to convert visitors into leads and clients, as people often researched and gathered information online before making purchasing decisions. Fourthly, without a website, customer support was more challenging, as they relied on less efficient communication channels. Lastly, they struggled with branding, differentiation, and effective marketing efforts without a central online platform to showcase their services and engage with potential clients.
Project Goal / Solution
Project Goal: The goal of the project is to develop a comprehensive and user-friendly website for Link2Realty that addresses the challenges they face in bringing together buyers and real estate professionals. The website will serve as a central platform for buyers and sellers to connect, providing them with valuable information, tools, and support throughout the buying and selling process. By creating an online presence, Link2Realty aims to enhance visibility, credibility, and customer engagement. The website will facilitate easy property search, offer accurate and up-to-date listings, provide resources and guides for buyers and sellers, and streamline communication between clients and real estate professionals. The ultimate objective is to improve the user experience, attract a wider customer base, and establish Link2Realty as a trusted and efficient platform for real estate transactions. Additionally, the website will prioritize integrating features that promote sustainability and support climate action, aligning with global efforts to combat climate change and promote a greener future.
Roles & Responsibilities
Requirement Gathering / Empathize
Methods
- Discussed with the management and owners to understand their business requirements
- Studied business documents to understand the business process
- Studying of documents to understand the sales process
- Checked case studies of successful businesses to identify how the company connects buyers with real-estate professionals
- Studied the market news to get further knowledge about business process
Web Design / Development
UX Design
Mockups were created using Adobe XD. Bootstrap design system was used to maintain brand colors throughout the website.
System setup and web page creation
The WordPress content management system (CMS) was selected as the most suitable platform for the project. It was successfully implemented and set up on the web server to serve as the foundation for the website. To ensure an optimal user experience across various devices, the Adobe XD mockups were meticulously transformed into fully responsive web pages. This was achieved through the development of a custom theme and the integration of page editors. The development team worked diligently to ensure that the website’s design and functionality aligned with the envisioned user experience, providing a seamless and visually appealing interface for visitors.
This website has the facility to edit, create, or delete content through an administration panel. This is a Content Management System.
Information Architecture
System testing
The testing was mainly focused on responsiveness and page load speed. Responsiveness was tested using Chrome web dev tools. Google Page Speed Insights were used to analyze the page load speeds.
Identified QA issues and solutions
- Slow loading pages – Increased the memory capacity of servers. Optimized images and page content using tools such as Photoshop
- Responsiveness issues – Improved responsiveness
Implementation
The web environment was setup on AWS LightSail server. DNS settings were used to point the domain name to the server.
User Training
Future
- Search Engine Optimization
- Further enhancements to the responsiveness
- Further improvements to the accessibility
Achievements
- Project Achievements:
Successful Development of a Comprehensive Website: The project achieved its goal of developing a comprehensive website for Link2Realty. The website serves as a central platform for buyers and sellers to connect, offering a range of features and functionalities to facilitate smooth real estate transactions. - User-Friendly Interface and Design: The website was designed with a user-centric approach, prioritizing ease of use and intuitive navigation. The interface was carefully crafted to provide a seamless and enjoyable browsing experience for users, allowing them to effortlessly access information and utilize the website’s tools and resources.
- Enhanced Visibility and Credibility: By establishing a strong online presence, the project successfully increased Link2Realty’s visibility and credibility in the real estate market. The website serves as a professional platform that showcases Link2Realty’s expertise and commitment to providing reliable services to its customers.
- Improved Customer Engagement: The website incorporates interactive features and engaging content to enhance customer engagement. Through the integration of tools such as property search functionality, up-to-date listings, and informative resources, the project successfully promotes active participation from buyers and sellers, fostering a sense of trust and satisfaction
- Streamlined Communication Channels: The website includes communication channels that facilitate communication between clients and real estate professionals.
- Expanded Customer Base: With its comprehensive features, user-friendly interface, and improved visibility, the website has the potential to attract a wider customer base for Link2Realty. The project’s achievements position Link2Realty as a trusted and efficient platform for real estate transactions, attracting both buyers and sellers seeking a reliable and convenient online platform.
Lessons Learned
- Effective Project Management – Could complete the project within timeline. Project tools such as MS Project, and Jira
- Version Controlling – Git
- Plugin Creation for WordPress
- Backup Management – Database and system files
- AWS LightSail