About
tspmanpower.com is the official website of TSP Manpower Pvt. Ltd., a leading manpower solutions provider in Sri Lanka. The company offers a range of services, such as recruitment, training, outsourcing, payroll management, and consultancy, to various sectors, such as hospitality, Textile, construction, manufacturing, and retail. The company has a strong reputation for delivering quality and reliable manpower solutions to its clients, which include some of the leading companies in Sri Lanka and abroad. The website showcases the company’s profile, services, clients, and contact details.
The website is simple and professional, with a Blue and white color scheme that reflects the company’s vision of growth and sustainability.
Project overview
The Product
Company website - In addition to increasing its brand value and online presence, this cutting-edge website for the company can also provide information about the services which the company provide. It can serve as a platform to bring together companies who require manpower, and the work force looking for jobs.
Project Duration
4 Months
The Problem
Without a website, TSP Manpower faced several problems. Firstly, they had limited visibility and reach, missing out on potential customers who searched for manpower services online. It was difficult to bring together service seekers and job seekers without a website. Secondly, the absence of a website raised doubts about their credibility and professionalism. Thirdly, they missed opportunities to convert visitors into leads and clients, as people often researched and gathered information online before making hiring decisions. Fourthly, without a website, customer support was more challenging, as they relied on less efficient communication channels. Lastly, they struggled with branding, differentiation, and effective marketing efforts without a central online platform to showcase their services and engage with potential clients.
Project Goal / Solution
Project Goal: The goal of the project is to develop a comprehensive and user-friendly website for TSP Manpower that addresses the challenges they face in bringing together manpower employers and job seekers. The website will serve as a company portfolio for buyers and sellers to contact the company, providing them with valuable information, tools, and support throughout the hiring and providing process. By creating an online presence, TSP aims to enhance visibility, credibility, and customer engagement. The ultimate objective is to improve the user experience, attract a wider customer base, and establish tspmanpower.com as a trusted and efficient website for the company.
Roles & Responsibilities
Requirement Gathering / Empathize
Methods
- Discussed with the management and owners to understand their business requirements
- Studied business documents to understand the business process
- Studying documents to understand the sales process
- Checked case studies of successful businesses in various fields to identify how the company promoted their services to clients
- Studied the industrial news to get further knowledge about the business model of manpower services
Web Design / Development
UX Design
Mockups were created using Adobe XD. Bootstrap design system was used to maintain brand colors throughout the website.
System setup and web page creation
The WordPress content management system (CMS) was selected as the most suitable platform for the project. It was successfully implemented and set up on the web server to serve as the foundation for the website. To ensure an optimal user experience across various devices, the Adobe XD mockups were meticulously transformed into fully responsive web pages. This was achieved through the development of a custom theme and the integration of page editors. The development team worked diligently to ensure that the website’s design and functionality aligned with the envisioned user experience, providing a seamless and visually appealing interface for visitors.
This website has the facility to edit, create, or delete content through an administration panel. This is a Content Management System.
System testing
The testing was mainly focused on responsiveness and page load speed. Responsiveness was tested using Chrome web dev tools. Google Page Speed Insights were used to analyze the page load speeds.
Identified QA issues and solutions
- Slow loading pages – Increased the memory capacity of servers. Optimized images and page content using tools such as Photoshop
- Responsiveness issues – Improved responsiveness
Implementation
The web environment was setup on AWS LightSail server. DNS settings were used to point the domain name to the server.
User Training
Future
- Search Engine Optimization
- Further enhancements to the responsiveness
- Further improvements to the accessibility
- Create procedures to daily content updates and management
- Create procedures to maintenance and system updates
- Improve security
Achievements
- Project Achievements:
Successful Development of a Comprehensive Website: The project achieved its goal of developing a comprehensive website. The website serves as an online image for the company, a medium to promote services, and a method to communicate the company regarding manpower services - User-Friendly Interface and Design: The website was designed with a user-centric approach, prioritizing ease of use and intuitive navigation. The interface was carefully crafted to provide a seamless and enjoyable browsing experience for users, allowing them to effortlessly access information and utilize the website’s tools and resources.
- Enhanced Visibility and Credibility: By establishing a strong online presence, the project successfully increased TSP Manpower’s visibility and credibility in the industries which require manpower. The website serves as a professional platform that showcases the company’s expertise and commitment to providing reliable services to its customers.
- Improved Customer Engagement: The website incorporates interactive features and engaging content to enhance customer engagement.
- Streamlined Communication Channels: The website includes communication channels that facilitate communication between users and the company
- SEO – The website gets listed in first page of Google when searched for one of its main businesses “Cut Panel inspection in Sri Lanka”
Overall, the project has successfully developed a comprehensive and user-friendly website for TSP Manpower, addressing the challenges they faced, because of not having an online presence. The achievements include enhanced visibility, improved customer engagement, and streamlined communication. These accomplishments contribute to the overall goal of improving the user experience, expanding the customer base, and establishing tspmanpower.com as a trusted and efficient platform in the manpower services industry.
Lessons Learned
- Effective Project Management – Could complete the project within timeline. Project tools such as MS Project, and Jira
- Version Controlling – Git
- Plugin Creation for WordPress
- Backup Management – Database and system files
- AWS LightSail
- SEO