Company website of the Perwigroup
About
Perwi Group, located at 130 Horana Road, Mahawila, Panadura, Sri Lanka, is a prominent plastic product manufacturer established in 1997. They are known for their commitment to producing high-quality engineering plastic products by leveraging the latest technology and optimizing resources. With a spacious area of 12,000 square feet and a secure warehouse facility spanning 5,000 cubic feet, Perwi Group has the capacity to deliver timely and precise molding solutions.
The company boasts a well-equipped workshop that enables them to design and develop a wide range of molds and dies, including plastic injection molds, rubber compression molds, and transfer molds. Their workshop is equipped with modern facilities to ensure efficient production processes and high-quality output. Additionally, Perwi Group manufactures compression molds, transfer molds, and extrusion dies for rubber products, utilizing their in-house workshop.
With injection molding machines ranging from 55 tons to 440 tons, Perwi Group has the capacity to handle various production requirements. Their dedication to delivering flexible solutions, maintaining high quality standards, and ensuring timely delivery sets them apart as a leading plastic product manufacturer in Sri Lanka.
Perwi Group’s vision is to become the foremost engineering plastic products manufacturer in Sri Lanka, while their mission centers around producing top-quality products, satisfying customer needs, maximizing return on investment, and promoting employee welfare and environmental protection.
Project overview
The Product
The company's cutting-edge website is not only visually impressive but also designed to be highly responsive and compatible with multiple devices. This means that users can access and interact with the website seamlessly across various platforms, including desktop computers, laptops, tablets, and mobile devices. The responsive design ensures that the website automatically adjusts its layout and content to fit the screen size and resolution of each device, providing an optimal viewing experience for every user. This compatibility with multiple devices enhances accessibility and allows the company to reach a wider audience effectively.
Project Duration
3 Months
The Problem
In the absence of a website, the company experienced several significant challenges. Firstly, they lacked a prominent online presence, making it difficult for potential customers to discover and learn about their products and services. This resulted in missed business opportunities and reduced visibility in the competitive market. Additionally, the company struggled to effectively showcase their portfolio, highlight their expertise, and convey their unique value proposition to potential clients. The absence of an online platform hindered their ability to provide convenient access to essential information, such as contact details, product specifications, and customer testimonials, causing potential customers to seek alternative solutions. Ultimately, the lack of a website limited the company's ability to establish credibility, expand their customer base, and compete effectively in the digital landscape.
Project Goal / Solution
The primary objective of this project is to develop a comprehensive and visually stunning website for the company that aligns with their brand identity and effectively showcases their products and services. The website will aim to establish a strong online presence, enhance customer engagement, and drive business growth. The project goal includes designing a responsive and user-friendly website that is compatible with multiple devices, ensuring a seamless browsing experience for visitors across desktop computers, laptops, tablets, and mobile devices. The website will incorporate a user-friendly content management system (CMS) to enable easy management and update of content. By achieving this goal, the company will significantly improve its online visibility, attract new customers, and effectively communicate its expertise and value proposition to a broader audience.
Roles & Responsibilities
Requirement Gathering / Empathize
Methods
Stakeholder Interviews: Interviews were conducted with key stakeholders from the company, including management, marketing, and sales teams. These interviews helped identify their goals, expectations, target audience, desired features, and any specific design elements they had in mind.
User Surveys and Feedback: User surveys were developed to collect insights from the company’s existing customers and potential target audience. The surveys focused on understanding their preferences, expectations, and pain points when interacting with similar websites. Additionally, feedback was gathered from the company’s customer support or sales teams regarding common inquiries or issues raised by customers.
Competitor Analysis: The websites of direct competitors and industry leaders were analyzed to identify best practices, innovative features, and areas for differentiation.
Content Audit: An evaluation was conducted on the existing content and materials available within the company, such as product catalogs, brochures, case studies, and testimonials. This audit helped determine what content needed to be included on the website and identified any gaps or areas that required additional information.
Technical Assessment: Collaboration took place with the company’s IT team or technical experts to assess the infrastructure and technical requirements for hosting and maintaining the website. Factors such as scalability, security, and integration with existing systems were considered.
Collaboration and Iteration: Throughout the process, open communication channels were maintained with stakeholders, allowing for regular feedback and iterations. This collaborative approach ensured that the gathered requirements were accurately translated into the final website design.
UX Design / Web Design
The website mockups were meticulously crafted using Adobe XD, ensuring a detailed representation of each page’s design. These mockups were then presented to the company’s management for a comprehensive review, allowing them to provide valuable feedback and input.
To uphold brand consistency, the design system employed was Bootstrap, a renowned framework known for its robustness and ability to maintain a cohesive brand identity throughout the website.
Following the approval of the mockups, a CMS system was seamlessly installed on the development server. This content management system facilitated efficient content organization and seamless updates to the website’s pages. The web pages were meticulously converted into responsive web pages, ensuring optimal user experience across various devices and screen sizes, thanks to the capabilities of the CMS system.
This systematic approach allowed for an effective design process, ensuring that the website’s visual representation, brand identity, and responsive design were seamlessly integrated into the final product.
System testing
The web page content underwent thorough examination and verification to ensure strict adherence to the specified requirements. In parallel, a comprehensive review of the designs was conducted to ascertain their alignment with the established brand identity.
Of paramount importance, rigorous testing procedures were implemented to assess the website’s responsiveness across multiple devices. This meticulous evaluation guarantees that the website functions seamlessly and offers an optimal user experience, irrespective of the device being used.
The page load speed was tested under various connection speeds using the Google Page Speed Insights tool.
Identified QA issues and solutions
- Slow-loading pages – Increased the memory capacity of servers. Optimized images and page content using tools such as Photoshop
- The contact form was not sending emails – Fixed IMAP settings of the email
Implementation
- The domain name (perwigroup.com) was pointed to the server using DNS
- Files on the development server were transferred to the production server
Future
- Search Engine Optimization
- Further enhancements to the responsiveness
- Further improvements to the accessibility
Achievements
- Increased brand value and global recognition through online presence
- Increased client satisfaction – Clients can contact the business through the contact form
Lessons Learned
- Project Management techniques
- Development of WordPress plugins
- WordPress theme customization
- Project management techniques through MS Project, and JIRA
